(09-23-2019, 08:09 PM)fenders53 Wrote:(09-23-2019, 05:41 PM)stockguru Wrote: JUUL did nothing wrong. The issue is copycat pods being made. The truth will come out soon Enough. MO will be back to $50 at some point.
The issue is also it's not too hard to make a case JUUL knew full well they were marketing to minors.
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Anyone want to explain to me why that's not a REAL big deal for more than a few weeks?
Sure. From a legal standpoint, the burden of proof required to prosecute Juul is actually quite stiff. There is no presumption of guilt, and any allegations of illegal marketing to minors must be proven beyond a reasonable doubt for a criminal conviction or to a substantial certainty for civil penalties.
That’s actually quite hard to do, absent a smoking gun. Juul’s counsel will have its own witnesses coached well enough to make meeting those burdens of proof quite difficult. Unless there’s an unambiguous email chain out there about marketing to teens, it’ll be hard to make a case. Juul can easily argue that the flavors were designed to entice adult cigarette smokers away from those harmful tobacco products to a safer alternative.
State attorneys general know this, and will posture their cases as ones where public perception and lengthy proceedings are harmful to Juul’s business (political pressure). Eventually a negotiated settlement is reached. Money gets paid, the attorneys general hold press conferences and dream of future gubernatorial or senate runs, maybe legislators enact some sin taxes to keep the money flowing in perpetuity, and people keep buying products they want.
Source - am jaded litigator