What Did You Buy Today?

[divmenow]

(11-10-2018, 11:13 AM)fenders53 Wrote: I am preaching to myself as much as anyone else here but I really feel we have to look at the consumer non-durables with eyes wide open.  When I was young it was just inconceivable to think a brand like Coke, Heinz, Anheuser-Busch, Miller, Phillips Morris,  Colgate, Kelloggs or even Proctor & Gamble could be anything short of dominant in their industry in my lifetime.  EVERYTHING changes when the margins come under pressure.  These are the stocks we are attracted to because of their reliable dividends.  GE, ATT and Sears were also no-brainers.  I'm no longer so confident even five years forward.  I am keeping my bets small in any company that doesn't have a significant moat  to defend their turf.  We collectively seem to be good about diversification and I think that is going to be FAR more important going forward.  It's clear the ability to afford national advertising is nowhere near enough.   Finding the dominant companies of 2030 now is our challenge.

Well said and your 100% accurate. Times have sure changed. No one wants the boring names or brands who's growth has continue to slow. Everyone these days wants tech and the high flyers. The FANG ect. That's where all the growth is. At the same time those high beta growth stock are the first to go down big when the market corrects, but the first to recover when it goes up. But you still have to own some of those boring high yield stock. Just not overweight in them. 

I will never own T in my portfolio. Just too much debt and the dividend even at 6% isn't enough to move it up over time. It has done nothing in the last 5 years.  I much prefer VZ which is why I own that.  KO, BUD, HNZ, CL, K I don't own either. PEP I do because of the market shares and snack food. This is why I prefer names like AEP, D and XEL. You get better dividends then consumer stocks and everyone needs electric so have no choice lol

My investments have always been will this company be around in 10 years and who is there competition. AAPL, HD, BA, CVX, JNJ, D, MA, PEP, MCD and UNH are my top holdings. Some I have owned since 1990. I try and buy high quality over names that only pay a good yield.