12-13-2014, 01:26 PM
Interesting....thanks for sharing. I was listening to an interview on the radio the other day and I cant remember who the guest was. He was talking about the brand value - and was saying that Coke's brand value itself around $100B. That seems like a lot considering the market cap of the company is around $180B. I did some quick search and the came up on a 2002 ranking where someone suggested that Coke's brand value was $69B. Very interesting indeed....would like to read up on how they calculate the brand value and the methodology used.
PEP definitely has a great brand value. Netflix has a series of "Inside" (from Bloomberg) clips. I recently watched the Inside Pepsico and it was informative and gives some new perspective on the company.
PEP definitely has a great brand value. Netflix has a series of "Inside" (from Bloomberg) clips. I recently watched the Inside Pepsico and it was informative and gives some new perspective on the company.