06-09-2015, 02:04 PM
MCD isn't going anywhere soon, probably never. It will just be along slow slide to less relevance. It will kick out a lot of cash during that time, but probably will not be a great total return investment. There is always a chance at a turn around, but I don't think that is in their culture. They want to make cookie cutter, tasteless products with little consideration given to nutritional content or to current trends in customer preferences. I can see why some would buy the stock, but is not for me.
Alex