How do you handle rough performance?

[Russellhantz]

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If you can lower your average cost, your long term returns and income will increase dramatically.
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Thanks cannew. Out of curiosity, is averaging down a better move than initiating a position? Obviously this is relative and it's tough to compare without named stocks.

I'm just wondering when you see a dip are you more likely to add to existing position or initiate a new one?