Favorite Brokerage?

[navyasw02]

Love Fidelity, switched over after using USAA. Trade price is $7.95 I think so it's not the cheapest, but they regularly have free trade offers. A lot of good free ETFs as well, which I dont use heavily, but I do stash money in an high dividend fund until I have enough for a full position in my Roth. Also they have a 2% cash back Amex which is nice. 24 hour service is always prompt and courteous. DRIPs are free and easy to set up. My only gripe is the interface for editing and setting up watch lists, but that's pretty minor.