12-13-2014, 09:55 AM
(This post was last modified: 12-13-2014, 12:44 PM by Dividend Watcher.)
In the comment stream for Chuck Carnevale's excellent article concerning the New Nifty Fifty versus VDIGX (available here), someone posted a link to a report on global brands. It's located here.
Coke is still the #1 brand in the world. When you add in Fanta at #30 and Minute Maid at #32, it points to a pretty durable brand.
What surprised me was Pepsi was #5 and Lay's #8. When you add in Quaker Oats at #29, Gatorade at #48 and Doritos at #49, it speaks to a pretty broad reach for consumers. Glad the activist investors didn't succeed in splitting up the company.
I was heartened to see Unilever with 11 of the top 50 brands in the world. Until I started down the dividend growth path and researching, I never realized the reach they had.
The report did speak to the success regional brands were having reacting to local market tastes more quickly. However, it speaks to the opportunity available to the large brands if they let their regional operations operate in a similar style 3M does with their different divisions.
Interesting read.
Coke is still the #1 brand in the world. When you add in Fanta at #30 and Minute Maid at #32, it points to a pretty durable brand.
What surprised me was Pepsi was #5 and Lay's #8. When you add in Quaker Oats at #29, Gatorade at #48 and Doritos at #49, it speaks to a pretty broad reach for consumers. Glad the activist investors didn't succeed in splitting up the company.
I was heartened to see Unilever with 11 of the top 50 brands in the world. Until I started down the dividend growth path and researching, I never realized the reach they had.
The report did speak to the success regional brands were having reacting to local market tastes more quickly. However, it speaks to the opportunity available to the large brands if they let their regional operations operate in a similar style 3M does with their different divisions.
Interesting read.
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“While the dividend itself is merely a rearrangement of equity, over time it's more like owning an apple tree. The tree grows the apples back again and again and again, and the theoretical value of the tree doesn't change just because of when the apples are about to fall.” - earthtodan
“While the dividend itself is merely a rearrangement of equity, over time it's more like owning an apple tree. The tree grows the apples back again and again and again, and the theoretical value of the tree doesn't change just because of when the apples are about to fall.” - earthtodan