Unilever

[Roadmap2Retire]

Yeah its silly - its all just psychological - that 4% yield number would just convince me that I am getting a good rate, even though 3.86% isnt bad whatsoever. Over the long run, it really doesnt matter if I paid $38 or $39 for those shares. Besides, I wont be making a large purchase anyway...I will probably average in over few months (or years?). For a stable consumer defensive stock such as UL, a bit of a premium is really ok. You are right that considering the average of the past few years, UL looks pretty good. Even the yield looks good @ current yield 3.86% against a average yield over the past 5-yrs of 3.7%.

Thanks for the reminder and the kick in the butt