04-18-2016, 10:36 AM
Here's an article I wrote about Philip Morris's new product iQOS. It's a new e-cig technology that has been released in Japan and Italy to pretty good reviews. I think it could be an important part of new growth for the company as it has less impactful health effects on its users.
It also expects to submit test results to FDA later this year and apply for its use as a Modified Risk Tobacco Product that will clear the way for its introduction into the US. Altria would be the distributor for US sales.
Philip Morris International: iQOS Introduction A Game Changer For Growth
Long PM, MO, RAI.
It also expects to submit test results to FDA later this year and apply for its use as a Modified Risk Tobacco Product that will clear the way for its introduction into the US. Altria would be the distributor for US sales.
Philip Morris International: iQOS Introduction A Game Changer For Growth
Long PM, MO, RAI.