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		Consumer tastes have made a dramatic shift, away from carbonated drinks.  Some are saying that is a permanent shift as consumers choose more healthy alternatives.  For sure that dynamic adds to the uncertainty faced by Coke which has only modestly performed over the past decade, as compared to the previous decade.  Just for the fun of it, I typed in several tickers semi randomly, picked from big cap list and picked from my portfolio.  Here is how they compared to KO over the past decade.
T - beat
KMP - crushed
XOM - beat
RYN - crushed
CSCO - significantly under performed 
POT - crushed
EMR - beat
MCD - crushed
I may use KO as an occasional covered call play, but doubt that I'll ever hold it in my long term dividend portfolio.
	
	
	
Alex
	
		
	
 
 
	
	
	
		
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		DPS 33x normal option volume today. KO 2.5x ... news next week?
	
	
	
	
		
	
 
 
	
	
	
		
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		Hmm, that does pose some interesting questions.
	
	
	
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“While the dividend itself is merely a rearrangement of equity, over time it's more like owning an apple tree. The tree grows the apples back again and again and again, and the theoretical value of the tree doesn't change just because of when the apples are about to fall.” - earthtodan
	
		
	
 
 
	
	
	
		
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		KO (and PEP) has been missing from my portfolio. I wasnt crazy about the way execs rewarded themselves earlier this year, but I believe there were changes announced to taht plan recently. I need to read a bit more deeper into it.
2015 is being called a transition year by the company...so, I will  be looking for more weakenesses in teh coming year to finally add KO to my portfolio. Still a high P/E for my taste at current levels.
	
	
	
	
		
	
 
 
	
	
	
		
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		Thanks Eric. I will add it to my watchlist and do some more research on DPS.
regards